Finding Clarity in Uncertain Times: A Broker’s Perspective with Liz Wayne

In our latest 10 Minute Takes with FTR, COO Jami Sargent sat down with Liz Wayne, Founder & CEO of Able Transport Solutions, to talk about navigating uncertainty in the freight market, adopting new technologies, and the value of hearing multiple perspectives at the FTR Transportation Conference.
Here are a few highlights from their conversation:
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🚛 10 Years of Resilience – Liz shared how Able Transport Solutions, a 100% non-asset flatbed and heavy haul brokerage based in Omaha, is celebrating its 10th anniversary—half of which has unfolded in the post-COVID market environment.
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📉 Uncertainty Across the Market – From carriers to shippers, hesitation is rippling through supply chains. Liz emphasized how this “holding pattern” makes long-term planning a challenge, even for those with a strategic mindset.
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🤖 Excitement About AI & Automation – While once skeptical, Liz is now energized by the potential for AI to improve efficiency, free up teams for higher-level decision-making, and ultimately deliver a better customer experience.
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🎤 Conference Insights – For Liz, Truck Day is a favorite at the FTR Conference—where brokers like her sit at the intersection of shipper and carrier perspectives. She also joined as a speaker this year, sharing a broker’s point of view from the middle.
Liz’s story reflects both the challenges and opportunities in today’s transportation landscape. From adapting to constant market shifts to embracing AI-driven tools, she shows how brokers can remain resilient while pushing toward smarter, more customer-focused operations.
👉 Watch the full conversation to hear Liz’s perspective in her own words.
Thanks for watching! We’ve really enjoyed these conversations with industry leaders and attendees throughout the conference. To catch all of the 10 Minute Takes podcasts from the event, visit www.ftrintel.com/connection.