In this episode of 10 Minute Takes, FTR COO Jamie Sarget sat down with Rex Oliver, Director of Operations at Atlantic Logistics, during the FTR Conference. Rex brought both an attendee and sponsor perspective, sharing candid insights about the transportation industry and how Atlantic Logistics continues to grow despite a challenging environment.
Customer-first mindset: Atlantic Logistics focuses on building long-term partnerships by going above and beyond—whether it’s load tracking, customer engagement, or standing by clients during claims.
Value over rates: Rex emphasized that if a relationship is built only on rates, it won’t last. Instead, Atlantic strives to deliver extra value and service as a true logistics partner.
Continuous evaluation: The leadership team has been reviewing top accounts and gathering input from both employees and customers to ensure they remain a best-in-class place to work with and work for.
Industry perspective: Rex appreciated hearing carriers’ viewpoints at the conference, noting that while asset-based companies face challenges on a larger scale, many of the same pressures resonate across the industry.
Respect for the grind: Rex credited Atlantic’s employees for their resilience, saying, “Your growth is in your grind, and they grind every day.”
As Atlantic Logistics approaches its 22nd year, Rex made it clear that the company’s foundation is simple yet powerful: take care of the customer, always.
💡 Don’t miss the full conversation—watch the episode to hear Rex’s perspective on industry trends, customer service strategies, and why he believes the best days are still ahead.
Thanks for watching! We’ve really enjoyed these conversations with industry leaders and attendees throughout the conference. To catch all of the 10 Minute Takes podcasts from the event, visit www.ftrintel.com/connection.