With the technological explosion of data and the rise of social media platforms, the world is faced with new challenges coming from these technological developments. The changes in data collection and analysis are changing the way we do business and are having political and economic impacts that we have only begun to understand.
Watch consumers, supply chains, and the pandemic, of course.
A year ago, we were forecasting a solid 2021, but forecast risks appeared to be mostly to the downside. In some cases, we correctly predicted a result but did not anticipate the cause. For example, recovery in employment was slowing, but the issue seemed to be one of weak demand, not tight supply.
Prospects for 2022 are bright, as the global economy recovers from the COVID-19 pandemic and loss of economic activity associated with the shutdowns of key economic drivers, aimed to slow the spread of the disease.
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